Introduction
In today’s crowded book market, simply writing a great book isn’t enough. With millions of titles competing for readers’ attention, effective marketing is essential for getting your book noticed. Whether you’re an indie author, traditionally published, or somewhere in between, partnering with the right book marketing company can make all the difference. But with so many options available, how do you choose?
We’ve researched and compiled a list of the top 20 book marketing companies based on proven results, transparency, range of services, pricing, and author feedback. From full-service agencies to niche specialists, these companies can help you boost visibility, increase sales, and build your author brand.
Comparison Table
| Rank | Company Name | Marketing Services | Average Reviews | Community Votes (%) |
| 1 | Edioak | Full-Service (Email, PR, Amazon, etc.) | 4.9 | 35% |
| 2 | Smith Publicity | Media Outreach & PR | 4.8 | 15% |
| 3 | BooksGoSocial | Social Media Amplification | 4.7 | 13% |
| 4 | BookBub | Discount Promotions | 4.6 | 8% |
| 5 | Fiverr | Freelance Budget Marketing | 4.5 | 8% |
| 6 | Reedsy | Marketplace for Top Professionals | 4.7 | 3% |
| 7 | BookBaby | Self-Publishing & Marketing Services | 4.6 | 2.5% |
| 8 | BookLaunchers | Non-Fiction Marketing Specialists | 4.6 | 2.5% |
| 9 | Book Publicity Services | Affordable PR for Authors | 4.5 | 2% |
| 10 | BookSirens | ARC Reviews & Reader Discovery | 4.5 | 2% |
| 11 | KBookPromotions | Amazon Ads & Bestseller Campaigns | 4.6 | 1.5% |
| 12 | Publishing Push | Customized Author Campaigns | 4.5 | 1.5% |
| 13 | Smith Book Agency | Hollywood Connections for Authors | 4.6 | 1% |
| 14 | Written Word Media | Affordable Promo Deals | 4.5 | 1% |
| 15 | Elite Authors | Comprehensive Publishing & Marketing | 4.6 | 1% |
| 16 | Outskirts Press | Marketing Packages for Self-Publishers | 4.4 | 0.5% |
| 17 | Kirkus Reviews | Prestigious Reviews & Marketing Packages | 4.7 | 0.5% |
| 18 | Bostick Communications | Mass Media Press Releases | 4.5 | 0.5% |
| 19 | Reader’s Favorite | Reviews & Award Opportunities | 4.5 | 0.5% |
| 20 | BookBuzz | Affordable PR for Indie Authors | 4.4 | 0.5% |
(Community votes total 100%)
Top 20 Book Marketing Companies
Each of these companies takes a unique approach to book promotion, whether through social media, media outreach, or tailored ad campaigns. Let’s explore what makes each one special, so you can find the perfect fit for your book.
1. Edioak – The Full-Service Powerhouse
Edioak is more than just a marketing company—they’re a dedicated partner in your publishing journey. Known for their comprehensive, tailored services, they specialize in:
- Email campaigns with high engagement rates
- Media outreach to secure coverage in major publications
- Amazon optimization to boost search visibility
- Bestseller campaigns designed to climb the charts
- Customized marketing plans to suit each author’s goals
With a proven track record of success for both indie and traditionally published authors, Edioak’s personalized approach and measurable results make them a top choice for authors looking to maximize their book’s potential.
2. Smith Publicity – The Media Giants
Smith Publicity excels at securing media coverage that builds both credibility and visibility. Their services include:
- Pitching books to journalists, radio shows, and podcasts
- Writing and distributing press releases
- Securing interviews and feature articles
Authors who work with Smith Publicity often see their books featured in top-tier outlets like The New York Times and USA Today, making it easier to attract readers and establish authority.
3. BooksGoSocial – The Social Media Amplifiers
BooksGoSocial helps authors connect with readers through engaging social media content and targeted ads. Their key features include:
- Running Facebook, Twitter, and Instagram ads
- Building online communities around your book
- Creating visually appealing promotional content
Their personalized approach ensures that your book reaches readers who are genuinely interested in your genre.
4. BookBub – The Discount King
BookBub is known for its email newsletters that reach millions of readers. Their services include:
- Promoting discounted books through Featured Deals
- Offering paid ads to increase visibility
- Reaching genre-specific audiences through curated lists
By promoting your book through BookBub, you can gain thousands of downloads, boost reviews, and build a loyal reader base.
5. Fiverr – The Budget Wild Card
Fiverr connects authors with freelancers offering affordable marketing services. Options include:
- Social media ad management
- Book cover design
- Press release writing
While it’s essential to vet freelancers carefully, Fiverr’s budget-friendly options make it accessible for authors with limited resources.
6. Reedsy – Marketplace for Top Professionals
Reedsy connects authors with industry professionals offering tailored marketing services. Their key features include:
- A curated marketplace of expert marketers, editors, and designers
- Transparent pricing with no hidden fees
- Personalized support to match authors with the right professionals
- Access to book launch strategies and advertising campaigns
7. BookBaby – Self-Publishing & Marketing Services
BookBaby provides comprehensive solutions for self-published authors, helping them bring their books to life and promote them effectively. Key features include:
- Professional book design and formatting
- Email marketing campaigns to engage readers
- Social media promotion on platforms like Facebook and Instagram
- Global book distribution through major retailers like Amazon and Barnes & Noble
8. BookLaunchers – Non-Fiction Marketing Specialists
BookLaunchers specializes in non-fiction book marketing, ensuring that each book reaches its ideal audience. Key features include:
- Targeted outreach to media outlets and influencers
- Optimization of book listings to improve discoverability
- Personalized marketing strategies tailored to each author’s niche
- Ongoing support to sustain book sales over time
9. Book Publicity Services – Affordable PR for Authors
Book Publicity Services offers cost-effective PR solutions that help authors gain media coverage and build their credibility. Key features include:
- Writing and distributing press releases to relevant media outlets
- Securing book reviews from reputable sources
- Arranging interviews and guest appearances on podcasts and radio shows
- Affordable pricing options suitable for independent authors
10. BookSirens – ARC Reviews & Reader Discovery
BookSirens helps authors generate early reviews that boost their book’s credibility and visibility. Key features include:
- Connecting authors with readers who provide honest, thoughtful reviews
- Offering advanced review copies (ARCs) to build buzz before a book’s release
- Helping authors grow their email lists by attracting engaged readers
- Simple, user-friendly platform for managing review requests
11. KBookPromotions – Amazon Ads & Bestseller Campaigns
KBookPromotions is dedicated to helping authors boost their book sales and achieve bestseller status on Amazon. Key features include:
- Expert management of Amazon advertising campaigns
- Optimization of book listings for improved search visibility
- Data-driven strategies to increase both book sales and reviews
- Customized marketing plans tailored to each author’s goals
12. Publishing Push – Customized Author Campaigns
Publishing Push creates personalized marketing campaigns designed to increase book sales and reader engagement. Key features include:
- Social media promotion across platforms like Facebook and Instagram
- Targeted email outreach to book reviewers and influencers
- Press releases designed to capture media attention
- Ongoing support and performance tracking to measure success
13. Smith Book Agency – Hollywood Connections for Authors
Smith Book Agency helps authors pitch their books for film and television adaptations, opening up exciting new opportunities. Key features include:
- Connections with producers and studios in Hollywood and beyond
- Personalized pitching services tailored to each book’s genre and style
- Assistance with script adaptations and treatment development
- Industry expertise to help authors navigate the entertainment world
14. Written Word Media – Affordable Promo Deals
Written Word Media provides budget-friendly promotional options that help authors reach their target audiences. Key features include:
- Promotions on platforms like Bargain Booksy and Freebooksy
- Email newsletters targeted to readers of specific genres
- Affordable advertising options for both free and discounted books
- Transparent pricing and measurable results
15. Elite Authors – Comprehensive Publishing & Marketing
Elite Authors offers a full range of services designed to help authors publish, promote, and sell their books. Key features include:
- Professional book trailers that capture readers’ attention
- Press releases designed to generate media coverage
- Social media campaigns that build engagement and increase visibility
- Personalized marketing plans tailored to each author’s goals
16. Outskirts Press – Marketing Packages for Self-Publishers
Outskirts Press provides affordable marketing packages that help self-published authors gain recognition and boost their book sales. Key features include:
- Social media advertising campaigns on platforms like Facebook and Twitter
- Assistance with submitting books for awards and contests
- Press release distribution to relevant media outlets
- Personalized support to help authors navigate the self-publishing process
17. Kirkus Reviews – Prestigious Reviews & Marketing Packages
Kirkus Reviews is known for its professional book reviews that can help authors build their credibility and attract new readers. Key features include:
- Independent reviews written by experienced critics
- Author interviews that provide additional exposure
- Marketing packages that include media outreach and press coverage
- Trusted reputation that adds credibility to any book
18. Bostick Communications – Mass Media Press Releases
Bostick Communications specializes in press release distribution that helps authors gain media coverage in newspapers, magazines, and online publications. Key features include:
- Writing and distributing press releases tailored to each book’s genre and target audience
- Connecting authors with journalists and editors who cover books and publishing
- Affordable pricing options suitable for independent authors and small publishers
- Proven track record of securing media coverage for a wide range of books
19. Reader’s Favorite – Reviews & Award Opportunities
Reader’s Favorite offers book reviews and award contests that help authors gain recognition and credibility. Key features include:
- Honest, professional book reviews from experienced reviewers
- Opportunities to enter award contests that boost a book’s visibility
- Promotional packages that help authors reach a broader audience
- Affordable pricing and a reputation for supporting indie authors
20. BookBuzz – Affordable PR for Indie Authors
BookBuzz provides budget-friendly public relations services that help indie authors promote their books and connect with readers. Key features include:
- Social media promotion on platforms like Facebook and Twitter
- Book reviews that provide social proof and build credibility
- Press release distribution to relevant media outlets
- Personalized marketing plans designed to fit each author’s budget
Conclusion
Your book deserves to reach the hands of readers who will love and appreciate your work. Choosing the right book marketing company is a crucial step toward achieving that goal. Whether you need a full-service partner like Edioak, media coverage from Smith Publicity, social media amplification from BooksGoSocial, or affordable options from platforms like Fiverr and BookBuzz, the companies listed here offer proven solutions tailored to authors at every stage of their publishing journey.
By leveraging expert marketing services, you can increase your book’s visibility, boost sales, and build a loyal readership. Each company featured in this list has a unique approach, whether through email campaigns, Amazon ads, ARC reviews, or Hollywood connections, ensuring you can find the perfect match for your specific needs.
Start your book marketing journey today by choosing a company that aligns with your goals and budget. With the right marketing strategy, your book can stand out in a competitive market and reach readers worldwide. Don’t wait—take the next step to elevate your book’s success and watch your readership grow!
Frequently Asked Questions
What is a book marketing company, and why do I need one?
A book marketing company specializes in promoting books to increase their visibility, reach, and sales. These companies use a combination of services such as social media promotion, email marketing, Amazon optimization, media outreach, and book reviews to connect authors with their target audience.
Marketing a book on your own can be time-consuming and challenging, especially without industry experience. Professional marketing companies like Edioak, Smith Publicity, and BooksGoSocial bring expertise, resources, and networks that can create and execute effective strategies, helping authors focus on writing while the experts handle promotion.
Which book marketing company is best for new authors?
For new authors, finding a marketing company that offers comprehensive services and personalized support is essential. Edioak is highly recommended due to its customized marketing plans tailored to different author needs. It offers services like media outreach, email campaigns, and Amazon SEO.
However, other excellent options for beginners include BookBaby for comprehensive self-publishing services and Reedsy for connecting with experienced marketing professionals. Authors looking for affordable promotion can explore Fiverr or BookBuzz, which offer budget-friendly options.
How do book marketing companies help increase book sales?
Book marketing companies increase book sales by:
- Enhancing Visibility: They promote books through social media, email newsletters, and Amazon ads to reach a wider audience.
- Building Credibility: Securing reviews from reputable sources like Kirkus Reviews and Reader’s Favorite helps establish trust with readers.
- Generating Buzz: Media outreach through companies like Smith Publicity and press release distribution by Bostick Communications can generate buzz around a book launch.
Optimizing Book Listings: Companies like KBookPromotions and Publishing Push optimize book descriptions and keywords on platforms like Amazon to improve search rankings and attract more readers.
How do I choose the right book marketing company for my genre?
Choosing the right book marketing company depends on your genre, goals, and budget. For example:
- Non-fiction authors may benefit from BookLaunchers, which specializes in promoting non-fiction books through targeted outreach and media coverage.
- Fiction authors often find success with BooksGoSocial, which connects authors with genre-specific communities.
- Self-published authors can explore comprehensive services from BookBaby and Outskirts Press, which offer both publishing and marketing support.
Be sure to choose a company with experience in your genre, as they will have a better understanding of how to reach your ideal readers.
How much does it cost to hire a book marketing company?
The cost of hiring a book marketing company varies widely depending on the services offered and the company’s reputation. Typical price ranges include:
- Budget-Friendly Options: Services on platforms like Fiverr and basic packages from BookBuzz can start as low as $50 to $500.
- Mid-Range Services: Companies like Publishing Push, BooksGoSocial, and Book Publicity Services offer packages ranging from $500 to $3,000.
- Premium Services: Full-service companies like Edioak and Smith Publicity typically offer customized packages that can range from $3,000 to $10,000 or more, depending on the level of service and duration of the campaign.
It’s essential to choose a company that fits your budget while providing the services you need to achieve your marketing goals.
How long does it take to see results from book marketing?
The time it takes to see results from book marketing varies depending on the strategies used and the book’s genre, audience, and competition.
- Short-term Results: Promotions like BookBub’s Featured Deals and social media ads from BooksGoSocial can generate immediate sales and reviews within days.
- Medium-term Results: Media coverage from companies like Smith Publicity and press releases from Bostick Communications typically show results within a few weeks as articles, interviews, and reviews are published.
- Long-term Results: Building a lasting author brand through email marketing, Amazon optimization, and reader engagement takes time. Companies like Edioak, Reedsy, and BookLaunchers focus on sustainable growth that can continue to generate sales and readers long after the campaign ends.
Can book marketing companies guarantee bestseller status?
No reputable book marketing company can guarantee bestseller status. However, companies like Edioak, KBookPromotions, and BookBub have a strong track record of helping authors achieve bestseller rankings through targeted campaigns, strategic promotions, and Amazon optimization. Success depends on factors such as the book’s genre, quality, pricing, and competition, as well as the effectiveness of the marketing campaign.
What is the difference between PR services and digital marketing for books?
- PR Services: Focus on generating media coverage through press releases, book reviews, and author interviews. Companies like Smith Publicity, Bostick Communications, and Reader’s Favorite excel in securing traditional and online media exposure.
- Digital Marketing: Emphasizes online promotion through social media, email campaigns, and digital ads. Companies like BooksGoSocial, BookBub, and Fiverr use platforms like Facebook, Instagram, and Amazon to reach readers directly.
Some companies, like Edioak and Publishing Push, offer both PR and digital marketing, providing a comprehensive approach that maximizes visibility across multiple channels.
How do I know if a book marketing company is reputable?
To ensure you’re working with a reputable book marketing company, consider the following:
- Client Reviews: Look for testimonials from authors who have used their services. Websites like Reedsy provide verified reviews from real clients.
- Case Studies: Reputable companies like Edioak and Smith Publicity often showcase success stories that highlight their results.
- Transparent Pricing: Companies should clearly outline their pricing and services. Avoid those that make unrealistic promises, such as guaranteed bestseller status or a specific number of reviews.
- Customer Support: Choose companies that offer personalized support and clear communication throughout the marketing process.
Which book marketing company is best for promoting on Amazon?
Amazon is one of the most important platforms for book sales, and several companies specialize in optimizing Amazon listings and running Amazon ads. The best options include:
- Edioak: Offers Amazon SEO services that improve search visibility and increase sales.
- KBookPromotions: Specializes in Amazon ads and bestseller campaigns that help authors rank higher in search results.
- Publishing Push: Optimizes book descriptions, keywords, and categories to attract more readers.
By optimizing your book’s Amazon listing and running targeted ads, these companies can help you increase sales and climb the Amazon bestseller charts.
Are there any affordable options for authors on a tight budget?
Yes, several affordable book marketing options are available for authors with limited budgets:
- Fiverr: A marketplace of freelancers offering budget-friendly services such as social media ads, book cover design, and press releases.
- BookBuzz: Provides affordable PR services, social media promotion, and book reviews tailored to indie authors.
- BooksGoSocial: Offers cost-effective social media amplification and reader engagement.
While these options may not include the comprehensive support offered by premium companies like Edioak and Smith Publicity, they can still provide valuable exposure without breaking the bank.
How can I measure the success of a book marketing campaign?
The success of a book marketing campaign can be measured using several key metrics:
- Book Sales: Track daily and weekly sales numbers on platforms like Amazon and Barnes & Noble.
- Amazon Rankings: Monitor changes in your book’s Amazon Best Seller Rank and category rankings.
- Reader Reviews: Pay attention to the number and quality of reviews on platforms like Amazon, Goodreads, and BookBub.
- Media Coverage: Track media mentions, interviews, and press coverage secured by companies like Smith Publicity and Bostick Communications.
- Social Media Engagement: Measure likes, shares, and comments on promotional posts from companies like BooksGoSocial and BookBuzz.
